Queensland families rely on the information and advice written and distributed by organisations in the child protection sector. The resources you develop – whether they’re printed, online, or interactive – are used by families every day to get the support they need.
This guide will help you to better target your resources at diverse families, including children and adults, as well as people from culturally and linguistically diverse backgrounds.
A resource is any piece of information that helps a person to understand more about a topic or issue. Resources can be more than factsheets or webpages – they can also include videos, posters, flyers, blogs, social media posts, pictures and even community discussions.
Here are a few take-home tips to begin:
- Identify your intended audience and define the key problems or interests
- Get to know your intended audience to determine their key characteristics, including gender, ethnic background, location, beliefs, behaviours, culture, language and literacy skills and current knowledge of the topic
- Use plain English, with simple words and sentences, and target your language at the age group of your audience
- Determine key messages, and be sure to test them with your intended audience to make sure they will be received appropriately
- Determine the best way to communicate to your intended audience (e.g. print, audio or video)
- Decide the best way to distribute your resource (e.g. mail, brochures or online).