Message Content

  • Is the most important information at the beginning of the document?
  • Is the most important information also summarised at the end?
  • Have you limited your messages to three to four messages per document (or section)?
  • Have you taken out information that is “nice to know”, but not necessary?
  • Have you identified clear actions for your audience to take?
  • Have you tested your materials with your intended audience?
  • Have you left out technical language and jargon as much as possible?

Text Appearance

  • Does your document have lots of white space? Are margins at least half an inch?
  • Is the print large enough (at least 12 points)?
  • Have you avoided using capital letters?
  • Is text justified on the left only? Fully justified text is often harder to read.
  • If you used columns, did you include a line length of 40 to 50 characters of space?
  • Have you tested your materials with your intended audience?

Visuals

  • Is the cover attractive to your intended audience? Does it include your main message and show who the audience is?
  • Are your visuals simple and instructive rather than decorative?
  • Do visuals help explain the messages found in the text?
  • Are your visuals placed near related text? Do they include captions?
  • If you read only captions, would you learn the main points?
  • Have you tested your materials with your intended audience?

Layout and Design

  • Is information presented in an order that is logical to your audience?
  • Is information split into clear headings and subheadings? Do lists include bullets?
  • Have you tested your materials with your intended audience?

Translation

  • Are the language and content culturally appropriate?
  • Are the visuals culturally appropriate?
  • Is the translator fluent in the same linguistic variation as the intended audience?
  • Have you tested your materials with your intended audience?

Making your resource easy to understand

  • Have you tested the complexity of the language used in your material for comprehension?
  • Have you consulted your intended audience before developing the resource?
  • Is technical or scientific language, where used, explained?
  • Have you used short words and sentences, and active voice (i.e. ‘the cat sat on the mat’, rather than ‘the mat was sat on’)?

Is the style conversational?

  • Have you tested your materials with your intended audience?