Connecting & collaborating with your audience

The clearest way to improve your resource is to make sure you target your audience. The best way to get to know your audience is to have a focussed discussion with the group you are trying to reach. When you do that, here are some hints for collaborating with groups of children and young people at different ages:

0-7 years (early childhood)

  • Use pictures to help support your discussion
  • Have people in the room that support the children regularly
  • Work with day care centres and schools to organise a short meeting with children, supported by teachers.

8-12 years (primary school)

  • Work with schools or community groups to organise a meeting with young people
  • Use language that is easy to understand, and include age-specific content (e.g. references to sports, music or television).

13-18 years (high school)

  • You can use the same strategies as you might use for 8-12 year olds, but mature your content by including references to social media, memes, or other relatable content
  • Provide incentives for attending, such as vouchers or food.

18-25 years (transition to adulthood)

  • Work with community organisations that are already supporting young people and provide them with the option to attend a collaboration session
  • Provide incentives for attending, such as vouchers or food.

Parents

  • Collaborate with community support service organisations that regularly work with parents
  • Schedule meetings at times that are likely to be convenient for busy parents
  • Provide incentives for attending, such as vouchers or food.

Aboriginal and Torres Strait Islander Peoples

  • Work with community leaders or recognised entities to organise your audience to attend, and appropriately frame the discussion
  • Be flexible about the location and time for the meeting to occur
  • Work with community leaders and organisations to support a culturally safe approach to the meeting.

Culturally and linguistically diverse groups

  • Work with community leaders, or organisations such as Multicultural Development Australia and Access Community Services, to connect you with people in diverse communities
  • Collaborate with known cultural groups in the community
  • Your audience may include people with limited ability in English, so simple language and powerful visuals may be critical to get your message across.

Persons with a disability

  • Use a support service to help connect you with your audience
  • Focus on accessibility options for contact with services
  • Work with a support service to ensure content is accessible and relatable.

Persons experiencing mental health issues

  • Collaborate with organisations already working with the audience
  • Make sure your collaboration meeting is supported by an individual the audience trusts, and provide a space that supports the needs of the audience.