Knowledge and Resource Hub
10 April 2018

Pint-sized public relations: The development of reputation management

This research investigates the development of reputation management in five year olds. It suggests that contrary to the earlier view that young children did not care about their reputation,  by age 5 young children already have a robust awareness of their own reputations and display a sophisticated tendency to track and evaluate their reputations and the reputational behaviours of others. They begin to anticipate impression management from others and expect they will be more likely to disclose successes rather than failures. They also understand their role in others' reputations and will spontaneously offer positive comments of their classmates to improve these classmates' social standing.