Knowledge and Resource Hub
15 April 2019

Parental attitudes following exposure to child abuse prevention campaign materials: A randomized trial

This study evaluated the effectiveness of child abuse prevention campaign materials on parents. Exposure to the campaign materials changed attitudes in four of the five prevention domains: effects of child maltreatment, the appropriateness of harsh parenting, the physical dangers and needs unique to childhood, and the power to prevent child maltreatment. The authors discussed the implications of these findings for designing and distributing effective campaign materials.