Talking Families

It’s a reality that parenting is hard work. It’s perfectly normal to feel stressed and need a hand. Talking Families is a community education initiative supporting parents, carers and families through these challenging times, so they can find the right information at the right time.

Because when parents take the time to look after themselves, and can deal with or get help with issues or pressures early before they escalate, then they can better parent, and life becomes more enjoyable for the whole family.

We’ve created a Talking Families website and Facebook community that give parents, carers and families tips on who to talk to and how to start conversations, as well as real stories from parents, blog articles and information about where else to go for help.

Talking Families aims to:

  • help reduce the pressures on families
  • encourage parents and caregivers to ask for help
  • encourage others (for example friends, neighbours, colleagues) to offer help if they see a parent struggling
  • provide information about where to access support services
  • demystify the child and family support sector
  • emphasise the shared responsibility we all have for protecting and caring for Queensland kids.

Evidence behind Talking Families

Talking Families research reports

In 2015 and 2016, we commissioned Ipsos to survey more than 4,000 parents and non-parents to better understand what drives help-seeking, help-offering and help-accepting behaviours in relation to parenting in Queensland.

By working together with our stakeholders, we have been using this research to inform our community education campaigns to encourage parents to seek support and communities to look out for parents struggling.

Download the Talking Families research report below along with snapshots highlighting key findings:

Talking-Families-Research-report-2016 (PDF, 5.71 MB)
Indigenous snapshot Infographic (PDF, 89.94 KB)
Statewide snapshot Infographic (PDF, 89.46 KB)
Indigenous snapshot Infographic (PDF, 89.94 KB)

Central Queensland University research reports

In 2016, researchers from the Central Queensland University examined the Ipsos data to investigate relationships between individual- and community-level factors, parents’ feelings of effectiveness and empowerment regarding their parenting, and parents’ help-seeking behaviours.

This project further examined the role of domestic and family violence in general and the role of cultural connectedness for Aboriginal and Torres Strait Islander parents.

Download the reports:

CQ University - Full Report (PDF, 2.68 MB)
CQ University - Summary Report (PDF, 644.88 KB)

Evaluation report

In mid-May 2015, we released the evaluation of the first phase of the 5-year Talking Families social marketing campaign, which began in 2014 with a 6-week wave of radio and television advertising across the state.

Download the report from Colmar Brunton:

A shared responsibility: using social marketing to influence behaviour - 2015 summary report (PDF, 931.15 KB)