24 September 2018

Capacity building and social marketing promotes healthy lifestyle behaviour in an Australian Aboriginal community

This paper reports on the effectiveness of a project designed to encourage healthy lifestyles in an Aboriginal community. The authors found that the project model was beneficial for the project staff and the community, with partner organisations enabling project access to local events and project staff supporting organisational development and event promotion. The social marketing used in the project engaged the community and prompted positive behaviour change. The authors suggested that work that is undertaken centrally might be useful for organisations to adapt for local campaigns.