27 February 2019

Advertising (in)equality: The impacts of sexist advertising on women’s health and wellbeing

This paper  provides an overview of current published literature  on the nature of gender portrayals in advertising, and the impacts of these representations on women’s health and wellbeing, gender inequality and attitudes and behaviours that support violence against women. The review found that the continued use of gender stereotypes and increasing reliance on images that sexualise and objectify women in advertisements undermines efforts to promote gender equality in Australia. Gender-stereotyped portrayals limit the aspirations, expectations, interests and participation of women and men in society. These portrayals are associated with a range of negative health and wellbeing outcomes and are highly problematic for the prevention of family violence and other forms of violence against women.